миссия“First of all, let’s get one thing straight. Your Italy and our Italia are not the same thing. Italy is a soft drug peddled in predictable packages, such as hills in the sunset, olive groves, lemon trees, white wine, and raven-haired girls. Italia, on the other hand, is a maze. It’s alluring, but complicated. It’s the kind of place that can have you fuming and then purring in the space of a hundred meters, or in the course of ten minutes. Italy is the only workshop in the world that can turn out both Botticellis and Berlusconis.”Beppe Severgnini, La Bella Figura: A Field Guide to the Italian Mind

Mission of “In Italy in Love”

The mission of the blog “In Italy in Love” is to portray modern Italian culture and society just as it is.

The point is that in nowadays globalized world, traveling and collaborating with people from all over the world has become an ordinary practice. On the other hand, we are yet ever more aware of cultural differences which acquire ever increasing importance. Hence to deal with people you must understand their culture, their life style and national mentality. As well as recent social and mental trends.

Whilst it is easy to gain general, or better, generalized, information about Italian culture and current events watching TV, from newspapers and on the Internet… Yet, this useful information is barely enough to understand Italian in-depth mentality and Italian people! Just as Beppe Severgnini said: “Your Italy and our Italia are not the same thing”. (Note: the words in the quotation are italicized by me.)

Hence the mission of this blog is to help people from all over the world:

  1. First, to understand better Italian culture and Italian life style. In a much broader context than just sophisticated fashion, world heritage sites and Italian cuisine
  2. Second, to gain a profound insight into Italian mentality and “Italian world picture” as a whole
  3. Third, to know more about the Italian interpersonal relationships, fears and contradictory believes
  4. Fourth, to learn more about Italian attitudes
  5. Fith, to break through a barrier of incomprehension caused by cultural differences
  6.  Sixth, to establish better communication with Italian people
  7.  Seventh, to see and find similarities and differences, i.e. to compare modern Italian society and its trends to that of your own
  8. Let’s portray modern Italian culture and society just as it is!

in italy in love

If you have any questions or requests, please, don’t hesitate to contact me.


This post is also available in: ruРусский (Russian) itItaliano (Italian)